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The Invasion (x3)
Plot
Outline:
A mysterious epidemic is sweeping the world, but it
takes one Washington DC psychiatrist to discover that
the disease is extraterrestrial in origin. When her
son becomes infected we find that he could be the key
to the only way to stop it. She and a colleague must
work together to find a cure, before the entire world
is lost.
Summary:
This is essentially a remake of Invasion of the Body
Snatchers. I've taken the main themes - that of identity
and disease/infection, free will and ultimately, trust
- and divided them up into three posters. The colours
feel 'alien' and the other constant (apart from font
and layout) is the use of the vertical stripes. These
form part of a bar code - an obvious reference to identity.
Poster 1 alludes to cloning and the idea of the
body becoming an unwilling host.
Poster 2 is all about putting the epidemic into
perspective and frightening people with facts. This
also plays the trust card, which people can relate to
- the enemy within - a similar theme to The Thing, and
the blood cells on the poster recall this.
Poster 3 is about the stars. Daniel Craig is
extremely high profile now so his face on the poster
is important. It also has a good claustrophobic feel
to it.
Promotion This is not a poster. In keeping with
the subject matter, this is an idea of how to promote
the film - on sandwich boards.
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